Inspire Me

A responsive flight search engine that helps travelers find the perfect flight destination according to their budget.

My Role

UX Research
Sketches
Wireframes
UI Design
Icons

Tools

Sketch
Illustrator
Photoshop
Axure
Invision
Zeplin

Collaborations

I worked closely with our product team and CEO to better understand the business behind the scenes and create the most valuable and effective tools. This was my first "real" project, and I had an amazing mentor, who was also my manager, Emi Kleiner.

Together with our development team, I carried out brainstorming, flow clarifications, QA, etc.

year

2019-2020

Understanding The Business

This project was built by Bidflyer as a promotional tool. Our main goal was to increase sales for Bidflyer’s auction arena inside ELAL's flight search engine. We also tried to solve one of the airline's biggest pain points, which is to fill up empty seats for distressed flights.

The user

ELAL’s primary customers are returning ones. This feature is meant to attract new customers by offering a price-based flight search alternative.

Research & Inspirations

I decided to research the market in order to understand how others are trying to solve the problem we have characterized. Kayak and EasyJet have the closest features, but they were all missing two crucial selling points- Auction and Flash Sale. I had to figure out an easy and smooth way to display these two options, so I further researched CTA components among e-commerce and other travel products.

Design Challenges

ELAL was the first customer to use this feature. We still had to keep in mind future customers and to think about this project in terms of a white-label feature.
As part of ELAL's innovation advancements, they launched this feature as an alternative search engine for young, spontaneous travelers. We had to make sure the design corresponds with this particular mindset. .
Since the ‘Inspire Me’ feature has many unique preferences, we had to create a brand new search system that will answer those needs and provide flexible dates, multiple destination selections, and more.

Flexible Search | Exact dates

One of the main goals of this project was to direct bookings to distressed flights. The default calendar of 'Inspire Me' is flexible. This calendar gives the airline the opportunity to promote distressed flights according to their inventory needs.

Auction | Flash Sale

The price that appears on the destinations' grid will always be the lowest price possible according to the user’s preferences. The auction starting price will always be the lowest price. Therefore, a user who is looking for the cheapest flights will most likely choose the auction option. If there are no relevant flights at the present time, the user can choose to be notified by the airline (alert option) when new flights according to his/her preferences are made available.

Animated icons was created by me

Mobile Version

Since the target audience for this feature is generally more technologically oriented than ELAL's average user, it was essential to develop a well-rounded mobile version. Therefore, I began designing for mobile very early in the process. Later on, as the product materialized, I adjusted features and updates of both mobile and desktop versions.